The Beaches Express Concerns Over TikTok Canada Closure Impacting Artists

The Beaches, a Juno-winning band, are voicing their concerns about the impending closure of TikTok Canada, which they believe will be detrimental to homegrown artists. The band highlighted how crucial TikTok has been in elevating their music, particularly noting the viral success of their single ?Blame Brett.? They assert that without a local TikTok team promoting Canadian talent, artists will be at a significant disadvantage against American counterparts, forcing many to seek opportunities abroad for global exposure. The Beaches emphasized that the presence of local support is essential for Canadian musicians, especially BIPOC artists who often face hurdles in traditional music channels. They fear that the closure will hinder not only visibility within the algorithm but also access to vital resources and sponsorships, ultimately stifling the growth of Canadian music on the international stage.